Trends and technologies that will shape the web
One of the most intriguing sessions at this year’s ADVANCE was Prof. Dr. Worbel‘s keynote about “The next big thing”. As director of the renown Fraunhofer Institute for Intelligent Analysis and Information Systems (IAIS), Wrobel gave an overview of their latest research with regards to possible market impacts, outlining seven major trends that will shape tomorrow’s web:
1. Holistic Interaction
2. High Media (Merged Reality)
3. Big Data
4. Auto-sense
5. Total mobility
6. Contextual Advertising
7. Open Privacy
Good news for everyone who missed the keynote or couldn’t attend ADVANCE: We just received Prof. Wrobel’s slides to share with you. If you’d like to listen to his keynote while browsing through the presentation, check out this video.
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- European Pirate Summit
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Advance Conference – International Web and StartUp Conference in Cologne - September 19 & 20, 2011, Cologne (Germany)

